You can reach more people on Google, increase your visibility, and be noticed by a larger audience through your Google Business Profile.
When you search for a business on Google, have you ever noticed the map and list of businesses that appear at the top? That’s called “local pack” or “map pack”. By having an optimized Google Business Profile, you can make sure your business is included in those results.
The power of “near me” and “where to buy” searches is growing exponentially, with recent reports showing a 200% spike. Often referred to as “discovery” queries, these are not specific brand names but more general terms such as ‘restaurant.’ To ensure your business stands out among the rest and has maximum visibility in local search engine results, ensuring it’s fully optimized for geolocation should be a top priority.